Recommended Completion Format: Individual or small group work, finished within 2-4 club meetings
Checkpoint Brief
Brands represent a company. They can distinguish themselves from their competitors, narrate what your company does, and shape how it gets perceived. Brands build our commercial world, and, as a brand establishes familiarity and notoriety, credibility is built with it.
Your challenge is to turn a well-known brand of your choice into one with a distinctly different mission or strategy. For example, your redesign might see McDonalds as a luxury restaurant, or Nike as a maternity clothing brand.
Brand Suggestions
- McDonald’s
- Nike
- Gucci
- Apple
- Tesla
- Hershey’s
- Gap
- Goodwill
- Trader Joe’s
- Snapple
- Free choice!
Quick Links:
Design Deliverables
- 2-3 different types of logos for your rebrand, using Figma:
- Logo type suggestions: watermark, lettermark, an icon
- An advertisement for your rebrand, using Figma
- Advertisement type suggestions: catering event, billboard, new product or service advertisement
- Written text (150 words min) on:
- Your logo redesigns, explaining the reasons behind the design choices you made
- Which logo (out of the different types) would be best suited for the redesigned brand
- Your advertisement, explaining the reasons behind the design choices you made
- Select a font for your rebranded brand
Checkpoint Plus Deliverables
For the Branding Checkpoint Plus, rebrand the original company you selected in a different way, with the same deliverable tasks, in addition to the regular Checkpoint's deliverables. You can choose a new mission or strategy if you’d like.
Alternatively, you can choose to rebrand a different company. Again, you have the same deliverable tasks in addition to the regular Checkpoint deliverables.
Recommendations to Get Started